Spot UV Varnish
As the name suggests, a Spot Varnish is applied to chosen spots (areas), of a printed piece. This has the affect of highlighting and drawing attention to that part of the design, but it also provides the additional visual stimulus of having varied textures on a single printed surface. This adds a lot of interest, and can identify the printing as a premium piece of literature in the perception of the reader.
One very effective technique is to apply a UV gloss spot varnish on top of matt laminated printing. This achieves maximum contrast between the highly reflective shiny UV coating and the light-absorbing matt laminate, and can, for instance, create a striking first impression on presentation folders or a brochure cover.